The learning unit aims to describe the main concepts about corporate and digital strategy, to explain the main tools and techniques to model a business initiatve, to explain the basic financial concepts in order to plan the related  revenues and costs and to illustrate the basic techniques to elicit the relevant information.

The participant will improve the knowledge and skills necessary to lead a group o people in the realization of a business strategy, a business model and a business plan.

The participants will also improve the knowledge and skills necessary  to apply strategic thinking and organisational leadership to exploit the capability of Information Technology to improve the business.